Students need it, sportsperson crave it, workaholics are addicted to it and they are the new fad’s in Foods & beverages market.
Yes, i am talking about energy drinks. One such new product in this segment is “Tzinga”. Having tried it, i can safely say it has the potential to give some serious competition to all these established brand names in energy drinks segment. Why do i say so, you ask ? Well, let me enumerate the reasons;
1..It’s all natural without any artificial flavours and additives. (yea, yea everyone claims but Tzinga actually does it !!)
2..It does not taste like, the plethora of aerated bubbly soft drinks out there. And, you got three most awesome flavour combinations to choose from, namely Tropical Trip, Lemon Mint and Mango Strawberry. ( Don’t tell me, you aren’t already itching to try those flavours ! )
3..An attractive, easy to handle packaging. You can easily carry it in your bag, pouch, cargo pants and without any feeling of carrying extra weight. This packaging also makes it more environment friendly, than those PET bottles and CANs used by other energy drinks.
4.. Rs. 20/- for 200 ml !! Do i need to say more !
5.. And the most important aspect, it actually works !! All the ingredients i.e. gensing, guarana, taurine used in this product to give you that rejuvenated feeling, are completely natural and effective.

This product is from Hector Beverages , a start-up of three MBA graduates. This is all the more commendable considering the fact that F&B segment rarely see’s any start-up ventures because of the high risk involved going against well-established names in this F&B market. But they really sum it up nicely on their website.
“ And the company goes on and calls itself Hector, who lost to Achilles.
But that, people, is the trip: the audacity of the underdog.
We decided to take the big guys on
We decided to not be cowed down by the big bullies who make their fortune selling sweetened, fizzy water.
And we know that Achilles does not have the most powerful heels.”
Makes you think, if the writer of above lines was energized with TZINGA ! Go ahead guys, get TZINGed with TZINGA !










The thing that got me interested in this book, apart from the cover was the review by Varg on his official site, he has absolutely trashed this book and annihilated the authors for supposed misinterpretations and crediting him with interviews, which never took place. As hard as that was to believe, i still thought maybe some truth would be there, afterall you can’t write a book of lies and publish it world over. But, after going through this book once, that perception of mine has thoroughly changed. This book is nothing but utter rubbish, well to be nice, the book does have its some moments of intrigue but those are very few and far in between.

